Describe it. See it come to life.

Create original visuals from a simple description. Choose the format, explore multiple results, and turn ideas into images for your websites, campaigns, and brand.

  • Text to image
  • Multiple visual options
  • Landscape, square
    & portrait

Start with a
description.
End with
something
worth using.

Create with Magic Lab

  1. Create from your own direction

    Describe the subject, setting, mood, lighting, colors, and style you want. Magic Lab uses those choices to shape the result.

  2. Compare more than one possibility

    Explore several generated images from the same creative brief, select the strongest direction, or regenerate when you want a new interpretation.

  3. Choose the format before you create

    Generate in landscape, square, or portrait so the composition begins closer to the channel and placement you have in mind.

What will you create?

Minimalist surreal landscape with a mid-century chair and small wooden table on a smooth green hill, vast blue sky, golden-hour light, photorealistic, clean luxury editorial style, lots of negative space.

Give your idea enough detail to become visual.

Magic Lab is most useful when the prompt does more than name an object. Add creative context—what the scene should feel like, how it should be lit, and where the image may be used—to guide the output toward your goal.

  • Start from examples when you need help shaping the prompt
  • See the estimated credit cost before generating
  • Generated images are organized under My Files › Magic Lab
Create with Magic Lab

From a few words to visual options in three steps.

  1. Describe the image

    Explain the subject, environment, style, mood, colors, and any visual detail that matters.

  2. Choose the format

    Pick landscape, square, or portrait to match where the image will be used.

  3. Generate and compare

    Review several results, keep the strongest, or regenerate for a new take.

Create with Magic Lab

One creative space. Visuals for the work you already do.

A static use-case grid keeps the page easy to scan and shows the product’s range without relying on a rotating banner.

A landing page laid out in the Builderall editor

Website visuals

Create hero concepts, section imagery, backgrounds, and visual directions for landing pages.

A brand board showing campaign artwork, a logo, a tote bag and a billboard

Marketing graphics

Design promotional images and campaign artwork that feel consistent with your brand.

A long-form landing page with a hero image, feature list and call to action

Landing pages

Lay out long-form pages end to end — hero, proof, and the call to action that closes them.

Create with Magic Lab

Create, organize, and
keep moving.

Magic Lab lives alongside the tools that support your creative work. Generated images are saved under My Files, helping users move from experimentation to the next task without losing the result.

  • Magic Lab

    Create image options from a description

  • My Files

    Find the images generated in Magic Lab

  • Stock Elements

    Explore additional visual resources

  • My Brands

    Keep brand resources close to the workflow

Create with Magic Lab

Frequently asked
questions

You can generate visual concepts from written descriptions for websites, social posts, email campaigns, product scenes, and other brand or marketing uses.

No. The interface guides you through the essential choices: describe the image, select an orientation, generate, and compare the results. More detailed prompts generally provide clearer creative direction.

Choose landscape (4:3), square (1:1), or portrait (3:4) for your image.

Yes. The result view includes regeneration, allowing you to explore a new interpretation of the same creative direction.

Your next visual starts with a few words.

Describe what you need, choose the format, and let Magic Lab turn the idea into images ready to explore.

Create with Magic Lab